Eight examples of “new luxury” hotels

Connections by Finsa has taken a look at the big chains and boutique hotels in Spain and all over the world to bring you these shining examples of excellence and uniqueness that inspire a sense of luxury through the most exquisite experiences.


  1. Six Senses (Fiji)

This multiple award-winning five-star hotel on Malolo Island, Fiji, was recently ranked the best luxury hotel by Luxury Travel Intelligence (LTI), one of the most respected review sites in the world. Six Senses offers chic, luxury holidays that are also environmentally friendly and sustainable.  They have a first-rate spa, which offers different treatments and massages, as well as other unique experiences such as yoga and meditation sessions, a surf school, diving, parachuting, hiking, iguana spotting, a night-time outdoor cinema, and Fijian language lessons.  There are also cooking and cocktail-making classes.


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Una publicación compartida de Six Senses Fiji (@sixsensesfiji)

2. Iberostar Royal Andalus (Cádiz)

The Iberostar Royal Andalus, located on La Barrosa Beach in Chiclana de la Frontera, Cádiz, is designed for families and, according to TripAdvisor, is one of the best “all-inclusive” hotels in Spain, and one of the top ten in Europe.  It features a spa and several kiddie pools with a pirate ship, slides, waterfalls, and a dragon that spits water.  There are also sporting activities including beach Zuma, water polo, tennis, padel, and Pilates, as well as bike sightseeing trips organised in collaboration with a local company.  These excursions will take you to places such as the region’s famous white towns.  The real star of the hotel is a 36-hole golf course designed by golfing champion Severiano Ballestros.

3. Palazzo Versace (Australia)

This was the first hotel for the famous luxury fashion brand, and it remains the top luxury destination in Australia.  Located next to Main Beach on the Gold Coast in Queensland, Palazzo Versace Gold Coast is, as is mentioned on the website, the epitome of luxury, glamour, and sophistication.  Everything about this five-star hotel reflects the opulent Versace world: an exclusive location by the sea, a spectacular building, bespoke furniture, Italian artisanry, and excellent service.  It offers award-winning restaurants, a private marina, and a daytrip to an island on the Great Barrier Reef, home to more than 1,200 marine species, where you can also go diving.


  1. W Hotels Verbier (Switzerland)

This luxury resort in Verbier in the Swiss Alps is surrounded by ski slopes in the winter (it was named the best ski hotel in the world) and hiking trails in the summer.  Built at 1,500 metres above sea level with a modern design, all the rooms at W Verbier have a fireplace and private balcony, and there are six restaurants and bars on the premises.  Some of the experiences on offer include pools, jacuzzis, a hamam, yoga, meditation walks and forest immersion.  There is also a hair salon where the staff can help you find your hair’s personality using your hair energy profile.


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Una publicación compartida de W Verbier (@wverbier)


  1. Bless Hotel (Madrid)

One hundred and eleven rooms, rooftop pool, bars that serve bespoke cocktails, restaurants, a bowling alley, spa, and a gym. Bless Hotel on the Milla de Oro in Madrid stands out among other five-star hotels taking great delight in hedonistic luxury and offering a holistic experience aimed at bon vivants that are looking for an escape from boredom and to get the most out of life.  All of the hotel’s experiences feature an element of surprise: a personal butler that recommends the best choice of soap for each client depending on their mood and preferences; a complete pillow menu as well as mattresses that were designed specially for the hotel, and 400-thread count Egyptian cotton sheets.  There are also DJ sessions, fashion shows, photography exhibitions, private tours of the most prestigious art galleries in the Salamanca neighbourhood, and a shopping trip featuring the most exclusive brands, a personal shopper, and a luxury chauffeur-driven car to get you around.


  1. Hotel Octola (Lapland)

The website of this hotel, which was a winner at the 2019 World Luxury Hotel Awards, explains that it is perfect for experiential guestsOctola is an exclusive lodge that is the perfect example of this new luxurious hedonistic and ecological philosophy.  It has all the characteristics of a traditional Lapland home, or laavu, designed to provide refuge for the region’s nomadic people, and allows guests to have direct contact with nature in the Arctic Circle, in the middle of nowhere under the aurora borealis, but with all the services and facilities of modern life.  The hotel has ten suites complete with butler, chef, and nature guides, the latter of whom can take you along trails by snowmobile, on foot with snowshoes, in sleds pulled by huskies, in canoes, or ice fishing.  It’s perhaps the most remote luxury accommodation in the world.  Fun fact: Prince Albert of Monaco has previously stayed here.


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Una publicación compartida de Octola (@octolalodge)


  1. Can Ferrereta (Mallorca)

Located in Santanyí, this seventeenth century family home has been transformed into a five-star hotel with 32 rooms and suits, a pool surrounded by cypress and olive trees, a spa, and an art collection that includes pieces by Joan Miró.  After winning the Hotel Awards National Geographic Traveller last year, Can Ferrereta is considered the best boutique hotel in the world, and the experiences it offers play a big part in that.  These include boat trips to hidden bays, golf, bike and hiking trails, day trips to the Es Trenc salt flats and the town market, and hot air balloon rides.


  1. Noa Boutique (A Coruña)

This hotel opened in this extraordinary location in 2019 in the coastal town of Santa Cruz in Oleiros, just over ten kilometres from A Coruña, and was featured on the Gold List 2022 in Condé Nast Traveler magazine as one of the best urban hotels in Spain and Portugal.  The Noa Boutique Hotel has 32 rooms and suites, each with its own balcony and sea views, as well as health and beauty facilities, a gym with a personal trainer, a restaurant and tavern featuring 75 wines and dishes prepared exclusively with local produce, a large outdoor terrace with live music, and a store that sells artisanal goods. Then, there is the hotel’s crown jewel: a rooftop infinity pool and the only warm water jacuzzi of its kind in Galicia.  There are also yoga and Pilates classes available, as well as basic diving course.