Scent marketing has gone from being a trend to being a must. It’s taking all kinds of brands, from stores to hotels to planes, and uses new approaches to entice consumers, including packaging and scented billboards.
This new Valencian platform is designed to be a space that fosters design-based innovation and is open to companies, professionals, and society at large.
The impact of the e-commerce boom on home and lifestyle (‘habitat’) products, which was a very niche area up until recently, has brought about a revolution in this sector of retail.