Fashion in the metaverse has exploded following Metaverse Fashion Week. In the last few months, several luxury and mainstream brands have debuted some amazing pieces. We here at Connections By Finsa have chosen five examples to show you what fashion in the metaverse looks like:
Zara AZ Collection: from physical to virtual and back again
Zara launched its AZ Collection in December 2021 in collaboration with Ader Error. The clothes could be purchased in their physical form at Zara or in their crypto form through Zepeto.
But this is not Inditex’s only finger in the metaverse pie. In March 2022 the company launched Live Glam, a limited metacollection of physical and virtual pieces. They also debuted a metaverse experience for their Pull&Bear brand that same month.
Benetton: a gamified experience
Within these worlds, you could win a digital card that gave you a discount in physical stores.
Dolce & Gabanna: Venetian glass
Dolce & Gabanna released an exclusive hybrid collection featuring nine haute couture pieces, four of which were virtual for UNXD, a luxury digital market based on the blockchain network, Polygon. The collection was inspired by Venetian glass and achieved sales of 1,88,719 ether, roughly equivalent to six million dollars.
Ralph Lauren: a Christmas experience
Ralph Lauren created a limited-edition experience for the 2021/2022 Christmas period for Roblox. Winter Scape allowed participants to skate with their friends, drink, eat, and of course dress their avatars in one-off pieces from the brand that were not available in physical stores.
Puma: from New York Fashion Week to your screen
Black Station was an idea that Puma took to New York Fashion Week 2022, featuring a hyper realistic digital lobby where exclusive Nitro NFRNO and Nitro Fastroid sneakers were on display. It’s likely physical versions of the shoes will also be released.
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