We interviewed the architect Cesare Chichi, co-founder of 967arch, an Italian studio that celebrates its 20th anniversary with the workplace as a reference
Scent marketing has gone from being a trend to being a must. It’s taking all kinds of brands, from stores to hotels to planes, and uses new approaches to entice consumers, including packaging and scented billboards.
The impact of the e-commerce boom on home and lifestyle (‘habitat’) products, which was a very niche area up until recently, has brought about a revolution in this sector of retail.